Finding a Place in Fashion Careers

Fashion careers are perhaps some of the more glamorous professions on the face of the planet. What’s more glitzy than working in a world filled with bright lights, beautiful people, maximum press coverage including television and print, and an adoring public? When we say “fashion,” the word brings to mind images of color, luxury, exclusivity, street style, places like Paris, New York and Milan and names like Tyra Banks, Heidi Klum, Marc Jacobs or Giorgio Armani.

When we say fashion careers however, the industry isn’t just limited to the people who actually come up with the designs and those who wear them, although they get the most attention. If you’re interested in fashion careers, have had the proper education, as in earning a degree from an accredited fashion school or have taken classes, and have undergone some training, here are a few specific jobs you may want to explore in the wide, glittery world of haute couture.

Fashion Designers

Fashion designers are the people behind those prestigious fashion shows, the ones who are responsible for iconic red carpet looks, the names that make certain types of clothing popular. They come up with ideas, sketch them, transfer these sketches onto fabric then produce them for the market. Big labels usually have one or two main fashion designers who can delegate the tasks of drawing and designing to their staff. Fashion designers may choose to create their own clothing line or join forces with more established names.

Visual Merchandise Designers

If you have an eye for public fashion displays and for artistically arranging garments and accessories, this is the area in fashion careers you may consider. Visual merchandise designers take care of window displays, props and accents during shows and in retail shops, styling mannequins and the interior of clothing stores and are in charge or marketing and advertising campaigns.

Personal or Fashion Stylists

There are people who prefer working on a one-on-one basis compared to dealing with groups of people. If you think you’re one of them and have a high level of confidence in your fashion sense, you may consider becoming either a personal stylist or a fashion stylist. Personal stylists give people advice on what to wear, how to look during special occasions, which accessories and colors go best with their skin tone and body type, which hairdo and make-up they should wear and so on. They work closely with an individual, combining brand names and styles to suit the person.

Fashion stylists, on the other hand, are those who get to choose what clothes, accessories, hair and make-up are worn for magazine features, television and print-ad advertising, music videos and concerts and other public events that models, actors, actresses and other public figures like politicians are required to be a part of. Also called wardrobe stylists or celebrity stylists, these are people who work with a larger group in fashion careers composed of hair and make-up artists, fashion designers themselves, photographers, directors and editors.

Samantha Lorence is a consultant for up and coming fashion designers and her mission is to get aspiring designers to get the best start possible. She likes searching the web and other resources to seek out what is worth while and what you should steer clear of.

Three Important Women In Fashion: Minds Behind Designs

Fashion is known for being an equal-opportunity industry. There is no gender discrimination, and throughout the years there have been many brilliant male AND female designers, models, stylists, and modeling experts. Surely, if you explored around the campus of any fashion college, you would find both male and female students, male and female faculty, and male and female designers referenced in class. However, it is a few women in the fashion industry who are really on top of their game, and everybody else’s game too! So let us acknowledge a few of the most important women in fashion, and as fashion school students or fashion lovers, feel grateful for the work that they do…

1. Anna Wintour. One of the most feared and revered women in all of fashion design is the British-born Anna Wintour. Currently, Wintour serves as editor-in-chief of American Vogue, a position she has held since the year 1988 when she took over New York’s Conde Nast Publications. Once Wintour had started at Vogue, she set out to make refreshing changes to the magazine. Her goal was to keep the magazine’s number one status in high fashion and prestige, while finding a wear to take down the tone from untouchable heights, and make it so that real, every-day women could relate more to it’s style choices and content. The first Vogue cover with Wintour as editor came out in November of 1988, and featured a model photographed in simple, faded, acid-wash jeans and a ten thousand dollar jewel-encrusted sweater designed by Christian Lacroix. This new approach to fashion was a whopping success with Vogue employees and readers because it represented the blend of high fashion and street style. This was the real way that real women put clothes together. Since then, Wintour has continually re-invented herself and her magazine with every new issue. Additionally, she has helped to encourage and support the work of young, fresh designers, and has often used her influence in the fashion world to promote the awareness of many social issues.

2. Mary Kate and Ashley Olsen. In the 1990’s, the Olsen twins were famous as actresses on the hit television series, Full House, as well as many other movies that played a huge role in the lives of teen girls all over the world growing up in the 1990’s. As they grew older, the child stars blossomed into beautiful women, and they became fashion icons for the entire world to emulate. However, while their own high fashion wardrobes are worth hundreds of thousands of dollars out of their enormous fortunes, they set out to create brands that would be accessible to young girls all over the economic spectrum. As a result, their tween and teen clothing and accessory lines are sold at extremely modest prices in Wal-Mart stores all over the world. The Mary Kate and Ashley brand has evolved into a billion-dollar empire that includes clothing, accessories, fashion dolls and DVD’s.

Anna Wintour and the Olsen twins are just three of several high-powered, forward-thinking women in the fashion industry. They have set unprecedented examples of how to bring your own intelligence and creativity to life through fashion design, and share your ideas with the world. Now, women in fashion schools all over the world are aspiring to learn from them and do the same thing.

Entertainment and the Fashion Industry

The entertainment industry and the fashion world have been interlinked for hundreds, if not thousands of years. However, what probably started as getting dressed up for the theater has evolved into intertwined fortunes in which entertainment drives fashion, and fashion drives entertainment. Television shows, cinema and music aren’t just outlets for creativity anymore, they have become outlets for fashion to such an extent that fashion, in some cases, has become the driving force behind the “creativity” of entertainment.

Obviously, one of the big stepping-stones in the evolution of this semi-symbiotic relationship was the advent of the star. Stepping out on the red carpet at award ceremonies, theater opening nights and film premiers in the latest couture dresses and tailor made designer suits meant that stars from all areas of the entertainment industry have become conduits for the delivery of the latest fashions to the mass media.

It would be a significant oversight to assume that this implies that stars and their latter day less than saints, celebrities, are merely manikins and models for the highest bidding design house, although this is partly the case. The reality is that the relationship is much more complex than this, depending on the star’s or celebrity’s relative worth. A-list stars and free-spirited celebrities might be in a position to choose their own fashion, directly influencing what is popular in high street stores and fashion catwalks.

Now, more so than ever before, stars and celebrities from the entertainment world are even going so far as to design their own clothing ranges, having an even more direct influence on fashion. Singers and actresses alike have their own clothing ranges, but less obvious areas like rap and rock music have also succumbed to the temptation of fashion design. Both 50 Cent and Liam Gallagher have clothing collections for sale at the moments and while they may not necessarily be all that good, they are obviously having some influence on the clothing choices of consumers.

However, fashion and entertainment have gone even further than talent interconnection, they have moved increasingly towards content interaction. America’s Next Top Model, for example, is pretty much a direct collaboration between the television and fashion worlds to deliver entertainment-based content. The program makes would be fashion models stars and celebrities and the process of modeling into entertainment.

Another type of example of content interaction can be seen in Sex and the City, in which the characters’ love, devotion and work for the fashion industry is one of the main focal points for the series and film plots. The stars of the show and now movies have become synonymous with the fashion world, promoting their own particular fashion tastes as well as acting as endorsements for interest in the fashion world in general. Plenty of other shows and films have followed suit with this interconnection, including Ugly Betty and The Devil Wears Prada, which was originally a book.

Even the lives of famous figures from the fashion industry are being used as inspiration for creative content like films, books and television shows. The life of Coco Chanel, for example, has now been transformed into a number of major motion pictures, including two starring Amélie’s Audrey Tautou.

While the entertainment world and the fashion industry remain two separate entities in themselves, with many spreading disciplines, they have definitely become more and more aligned, interconnected and interdependent. How this relationship will evolve over time is hard to tell with such a huge interrelation already in place, but one thing is for sure, they are forever bound to each other through ties of fortune, mutual respect and shared interest.

Sonam Kapoor – The New Bollywood Actress

Sonam Kapoor comes in the skies by the “Saawariya” a movie by the director of Devdas. Kapoor is the legendary last name in the Indian Film Industry, which understands as the symbol of Success. But in the case of Sonam it’s not true, because the artist has the guts of performing arts; The Kathak Dance, classical Indian Music and Latin dance are the specialties of Sonam. She studies Dance from her childhood, and 2 years of theater study from United World College of East Asia. Now her B.A is on going from Bombay University.

In her 2 Movies Saawariya (2007) as skina and in Delhi-6 (2009) as Bittu Sharma, she plays the lead role. Unfortunately movies didn’t get much success on the box office but in the views of critics the performance of Sonam is finest in given roles, especially she discovers her abilities in Delhi-6 more than before. She is coming in ‘Karan Johar’s I Hate Luv Storys’, Shahid’s Mosam (2011) and Anil Kapoor’s Aisha (2010) movies.

Before coming as actress her stories of over weighting then reduce weighting are much famous, while she is assisting the Director Sanjay Leela Bhansali. Bhansali has the confident on sonam to work as an actress, other than filming, so she trained her for the ‘Saawariya’.

Her revolution of smartness make her front page model for fashion and Trend setter magazines, she now cares very much for her style and beauty. Her Hobbies including filming, reading, writing, painting, playing squash and basketball, video games and shopping. Rhea and Harsh are the siblings.

The Hottest Fashion Trends

There are many accessory options on the market today. You are being bombarded by 100’s of advertisers, and don’t really know which brand is the innovator, and which is the pretender. If you pay attention to the red carpet you may see a couple of the best brands consistently popping up. Is this a coincidence? Definitely not! Take for example the fairly new brand Dogeared Jewelry. Though this brand basically has roots in 2010, California it has taken over the scene in many ways.

Dogeared jewelry is still centered in California, however, not because of original location alone. One of the main reasons it has power in this state is via the silver screen. Dogeared jewelry is popular among some of Hollywood’s best and brightest actresses. They range in age from the young to the more mature actresses. This is something only top designer brands have had the power to do. (i.e. Christian Louboutin and a host of other age-transcending brands). Some of the stars you can see wearing this product on any given day range from the illustrious Gwenneth Paltrow, and Jennifer Aniston to Mischa Barton, and an entire host of others. Perhaps you are asking yourself why you have never seen them wearing it on the red carpet?

One of the main reasons you probably won’t see this on the red carpet is because of the fact that regular Dogeared Jewelry is not necessarily considered very formal. In fact it is one of the few brands that you will see stars wearing while going about their day to day lives.This is one of the reasons that the brand has so much universal appeal. Many of the people who like to get the look can’t necessarily afford some of the top shelf brands and dresses that they see celebs wear on the red carpet.

Another iconic brand is brought to us courtesy of designer Alexis Bittar. These pieces also have a lot of celebrity appeal, and we are seeing the style pop up all over Hollywood and the red carpet, as well! Though these products are a bit more expensive than Dogeared Jewelry, they carry the formal connotation that makes celebrities more comfortable wearing on the red carpet. The products usually feature lucite and other materials. One of our personal favorites for 2013 is the wireframe gold bangle. It is reminiscent of the Egyptian cuffs worn by nobility in the ancient world, but with a big twist. Check out these two brands today to get the perfect look for your ensemble.

Swimwear Fashion Trends – What Factors Dictate Swimwear Fashion Trends Year After Year

When it comes to swimwear fashion, there are many factors that designers use to decide what will be popular in the coming season. In some cases it can be a famous poster or photo of a popular actress or model in a swimsuit style that goes viral or it could be an advertisement. In many cases however, unknown to the public, fashion scouts are on the beaches all summer watching what women are wearing, and more importantly how they are wearing it.

Take for example the famous poster of Farrah Fawcett in her red one piece swimsuit. Back in 1976, this poster had the most sales of any poster and caused a fashion swing in the swimwear industry. The sheer red one piece swimsuit was selling by the thousands, retailers could not keep it in stock and consumers could not get enough of them.

The Sports Illustrated swimsuit issue has become an international success. Each and every year you can count on the bikini or one piece swimsuit that the cover girl is wearing will be a big seller and 1998 was no exception. The German born Heidi Klum rocked the world in her stunning black and white elegant one piece swimsuit.

In 2003 Demi Moore shocked the world in her 40’s by showing up on the set in the perfectly toned bikini body. Her bikini photos instantly spread through the internet and tabloids. Her stunning shaping bikini started a wave of inspired consumers all looking to get the low cut, scoop front shaping bikini.

2008 spawned a wave of inspired beach goes when Cameron Diaz was photographed in a sexy cut out one piece swimsuit. This photo inspired a wave of cut-out one piece swimsuit designs. The photo of the 35 year old beauty is now infamous and is still inspiring swimsuit designs today.

Now that we have explored how the Hollywood celebrity and media has a direct effect on swimwear fashion, let’s take a look at how the underground or fashion spy’s generate their input into the swimwear fashion design industry.

Most leading swimwear design companies and leading manufactures actually have trained fashion scouts strategically placed on beaches throughout the swimwear season.

What these scouts are looking for is how women are wearing their swimwear. It could be as simple as folding down a waist band, wearing their string bikini tops in a certain fashion or where they place the strings on their hips of a string bikini.

This all starts by one woman changing the way she wears her bikini, as other woman see this, they will start to do the same thing and thus we have a new fashion trend.

Let’s take for example cut-off jeans. It was not that long ago that a fashion trend was initiated by a woman pulling on a pair of short cut-off jeans over her bikini bottom, then pulling the zipper up half way and not closing the clasp. Suddenly there were woman everywhere wearing their cut off denims in the same manner. And yes as you guested, when January of the next swimwear season rolled around, bikinis were being manufactured with low cut fronts and tiny zippers in the front.

The thong bikini and g string bikini were originally spawned in the late 70’s and early 80’s when women were wearing string bikinis but pulling the strings up over their hips. This caused the back side of the bikini to become extremely narrow. From there the cheeky bikini was born, then the next step was the tonga and finally we have our thong and g string bikinis that are so popular especially in the Southern States and throughout the Caribbean.

Another fashion statement was made when fashion scouts noticed that women were wearing their string bikini tops in a different manner. Because the front triangles of the tops were adjustable, they were sliding then in from the sides and in from the center, leaving most of the bust exposed except for the center. Yes you guessed it the teardrop bikini top was out in full bloom come January.

In conclusion we intentionally left the last key fashion statement until last. In 1979 Bo Derek caused a fashion explosion that is still popular to this day. She ran down a beach wearing a sheer see through skin tone one piece swimsuit. This scene not only got her a Golden Globe nomination for her performance, but she was instantly labeled the sex symbol du jour and went on to pose in Playboy a number of times. This scene however lit the fire under the sheer swimsuit industry that is still booming today. Sheer swimsuits with their stunning silhouette elegance are still rocking beaches around the world today.

Swimwear Fashion Trends – What Factors Dictate Swimwear Fashion Trends Year After Year

When it comes to swimwear fashion, there are many factors that designers use to decide what will be popular in the coming season. In some cases it can be a famous poster or photo of a popular actress or model in a swimsuit style that goes viral or it could be an advertisement. In many cases however, unknown to the public, fashion scouts are on the beaches all summer watching what women are wearing, and more importantly how they are wearing it.

Take for example the famous poster of Farrah Fawcett in her red one piece swimsuit. Back in 1976, this poster had the most sales of any poster and caused a fashion swing in the swimwear industry. The sheer red one piece swimsuit was selling by the thousands, retailers could not keep it in stock and consumers could not get enough of them.

The Sports Illustrated swimsuit issue has become an international success. Each and every year you can count on the bikini or one piece swimsuit that the cover girl is wearing will be a big seller and 1998 was no exception. The German born Heidi Klum rocked the world in her stunning black and white elegant one piece swimsuit.

In 2003 Demi Moore shocked the world in her 40’s by showing up on the set in the perfectly toned bikini body. Her bikini photos instantly spread through the internet and tabloids. Her stunning shaping bikini started a wave of inspired consumers all looking to get the low cut, scoop front shaping bikini.

2008 spawned a wave of inspired beach goes when Cameron Diaz was photographed in a sexy cut out one piece swimsuit. This photo inspired a wave of cut-out one piece swimsuit designs. The photo of the 35 year old beauty is now infamous and is still inspiring swimsuit designs today.

Now that we have explored how the Hollywood celebrity and media has a direct effect on swimwear fashion, let’s take a look at how the underground or fashion spy’s generate their input into the swimwear fashion design industry.

Most leading swimwear design companies and leading manufactures actually have trained fashion scouts strategically placed on beaches throughout the swimwear season.

What these scouts are looking for is how women are wearing their swimwear. It could be as simple as folding down a waist band, wearing their string bikini tops in a certain fashion or where they place the strings on their hips of a string bikini.

This all starts by one woman changing the way she wears her bikini, as other woman see this, they will start to do the same thing and thus we have a new fashion trend.

Let’s take for example cut-off jeans. It was not that long ago that a fashion trend was initiated by a woman pulling on a pair of short cut-off jeans over her bikini bottom, then pulling the zipper up half way and not closing the clasp. Suddenly there were woman everywhere wearing their cut off denims in the same manner. And yes as you guested, when January of the next swimwear season rolled around, bikinis were being manufactured with low cut fronts and tiny zippers in the front.

The thong bikini and g string bikini were originally spawned in the late 70’s and early 80’s when women were wearing string bikinis but pulling the strings up over their hips. This caused the back side of the bikini to become extremely narrow. From there the cheeky bikini was born, then the next step was the tonga and finally we have our thong and g string bikinis that are so popular especially in the Southern States and throughout the Caribbean.

Another fashion statement was made when fashion scouts noticed that women were wearing their string bikini tops in a different manner. Because the front triangles of the tops were adjustable, they were sliding then in from the sides and in from the center, leaving most of the bust exposed except for the center. Yes you guessed it the teardrop bikini top was out in full bloom come January.

In conclusion we intentionally left the last key fashion statement until last. In 1979 Bo Derek caused a fashion explosion that is still popular to this day. She ran down a beach wearing a sheer see through skin tone one piece swimsuit. This scene not only got her a Golden Globe nomination for her performance, but she was instantly labeled the sex symbol du jour and went on to pose in Playboy a number of times. This scene however lit the fire under the sheer swimsuit industry that is still booming today. Sheer swimsuits with their stunning silhouette elegance are still rocking beaches around the world today.

Is Fashion A Tool For Self-Realization?

The standard clothing of girls and women was for centuries a dress and a skirt with blouse and within these clothing types the designs for special occasions and festive events were created.

The social constraints put on women lost their grip around 1910 in the Western World; women gained more independence and took up careers. Mass production of clothing developed fast and made fashion for women accessible, affordable and more variety was available. Prior to this, fashion was reserved for the rich and wealthy.

Being granted more rights and codetermination in society and public life, women realized the need to reflect their newly adapted role in the clothes they were wearing. Equipped with a growing self-esteem and the desire to dress up in styles that signal their distinct personalities, new fashion styles were needed.

Until 1920 skirts of women reached down to the ankles and in the era of the “Crazy Twenties” a sudden change took place. The first mile stone was reached, when women discovered the beauty of their legs and that these were worthwhile to show off. The result was that the hem of dresses and skirts started to fluctuate between ankles and knees.

Physical constraints such as corselets were removed and replaced with brassieres that flattened the bust. Focus on the waist completely disappeared, instead the hips were garnished with loose sitting belts, creating a curveless style. The “Boyish Look” turned into a female revolution, not only in the history of women’s fashion but the general role women played in society.

The first short hair style in women’s history, called “the bob”, was introduced and enthusiastically embraced by the female gender. For many it was a symbol of liberation from the traditional long hair, for others it was simply the fact that maintaining short hair is more convenient.

Ensembles of separate sweater and pleated skirt grew more popular by the day and suits dressed working women and girls. Participating in businesses and being part of the staff in offices, the suits were like a statement of the change that women were seeking a way to find their self-determined place in a world that was ruled by men. The fashionable straight cut style lasted a full decade and the liberation of traditional clothing proceeded with high speed in 1930.

In 1930 women replaced the straight cut fashion with a style that was more in line with their femininity. Graceful, slim lines and a natural waist enjoyed a growing popularity. Feminine shapes were again accepted and also emphasized. The length of skirts and dresses stayed for nearly a decade on mid-calf, to which we refer today as “Midi”. At the end of the 30ies the hem ended 6 inches below the knee where it stayed until the forties. Slightly padded shoulders gave a hint what would be trendy in the 40’s.

In “the forties” the attention for fashion had not as much space as many women wished for. Women had to replace the work force of men in factories and service industries because men went off to fight in World War 2. Women had to be mother and father to their children and kept the Nation functioning. They took on roles that were until then reserved for men only. The fashion then was held simple; the garments had to last a while. Nevertheless an appealing fashion could be showcased and the most eye-catching difference with past styles was the padded square shoulders, which are a kind of symbol for these years: a woman had to stand her ground and needed broader shoulders to carry the load. Skirts and dresses ended just above the knee and were tailored for a small waist. Most popular in this time was the suit composed of skirt and jacket.

Pants, reserved until then for the male gender only, turned also into a garment for women. Presented in a film by a female actress wearing a suit with pants and tie and looking breathtaking sexy, created the “Marlene Dietrich Look”. The pants reached up to the waist and were closed with a zipper on the side. Using a fly for women pants did not even cross the mind of designers; it was simply out of question. Anyway the success of the pants was certain; they conquered the hearts of women in the Western World by storm and are since then vast fashion items.

In 1947 the “New Look” caught the attention of women, replacing the “utility fashion look” of wartime. With the return of the men, femininity in fashion was back too. Women wanted to look pretty and desirable; therefore the feminine flair of the “New Look” created by Christian Dior was enthusiastically embraced. Rounded shoulders, accentuated bust lines and a clearly defined waist marked dresses, coats and suits. Half-circle, ruffled dresses and skirts, were extremely popular. Collections offered more versatile designs, from plaited skirts above the knee to dresses that ended just below the calves.

Created on the streets of America was the fashion of teenage girls. Bobby socks, knee length skirts and sports sweaters was at the end of the 40ies their favorite fashion. This was swiftly picked up by the fashion industry having discovered a new target group.

Teenagers had the feeling that they were very different than their parents. Rock and Roll, the film industry, television and magazines in the 50ies confirmed this feeling as all these trends were in most of the cases not understood by parents nor approved. The fashion industry gladly fulfilled the need of these teenagers to be different. Jeans, T-shirts, leather and denim jackets were introduced and teenage fashion took off. The more rights for own decision making was granted to the young people, the more variety and fashion styles could be found in malls and boutiques.

During the 50ies the way fashion was presented changed drastically. Collections did not last a decade but changed to two collections in one year. An array of clothes was available ranging from full circle, ruffled skirts, supported by starched petticoats to the very popular dirndl dress. The 50ies brought new and dashing patterns to choose from to women. Cotton skirts with a tropical landscape showing palm trees, beach and a sunset printed all around or the cute, slim fit, polka dots ¾ pants that emphasized a pretty figure. Creativity exploded in Paris, after a time of hunger and the fear not to survive the next day. Life was lived to the fullest in Western Europe and America.

Fashion accelerated in the 60ies. From a revival of the “Marlene Dietrich Look” to the introduction of the mini-skirt that celebrates its success up to today. Gypsy followed by the Hippie Look, meaning: girls were wearing see-through batiste Indian shirts with no bras and long skirts or velvet bell bottom pants with embroidered tops leaving their belly uncovered. Jeans had reached the status of evergreens and dressed from teenagers to daddies. Grown women could wear anything they wanted, be it a mini-skirt or ankle-length skirt, figure-hugging narrow skirts or a suit with a rainbow colored blouse, pretty much everything was in fashion.

A loop back to a more conservative style was tried in the mid 70ies. Convincing women to choose a mid-calf length skirt as the only available fashionable length above a mini skirt failed miserably. Women demanded both and the fashion industry provides since then both.

End 70ies children were finally heard and since then designers create also fashion for kids. Children are allowed to choose from a huge diversity of styles & trends and have a voice in how they are dressed and have a clear idea how they want to look.

Fashion is picking up social trends and mirrors the roles of groups within a society. It is an extension of people’s personalities and a tool to express self-realization. It seems that it also mirrors in how far these groups are allowed to express themselves freely in a creative, unhindered way.

The Importance of Following Fashion Trends

If you’re into fashion, you’ll understand why the world celebrates Fashion Week like it was Christmas. You’ll understand why they trip over their own feet trying to get a front-row seat and ogling at the super models who stride down the runway in the latest seasons’ collections by the several of the world’s renowned fashion designers. Fashion trends are something fashionistas cannot live without. It is their lifeline to what is hip, cool, fresh and fierce.

Fashion tells us a lot about a person, the way they dress, the way they put their outfits together indicates the kind of person they are on a daily basis. Even people who profess not to care about how they look still tell a story about who they really are or what they strive to be. One cannot say that they don’t care about fashion but not look a certain way, whether it’s to their detriment or success.

Fashion is not just wearing clothing that protects us from the elements. Fashion trends tell us what to wear when we are down in the dumps and when we are high up in the clouds. Fashion trends inspire chemistry and can be the start of a very beautiful love affair, as well as the end of one.

If the only permanent thing in the world is change, then this is certainly manifested in the world of fashion where change occurs as fast as a blink of an eye. It can quite challenging and confusing to follow fashion trends but follow them is what people do and do well in most cases. Case in point would be the purported fashion icons who are able to whip up outfits from the most casual to the most glamorous at any given day of the week or at any time of the day for that matter. They can be having a bad day but you wouldn’t know by their perfectly put-together outfits and the smiles they flash at the paparazzi. Paris Hilton could have just broken up with her latest guy during the morning while wearing designer jeans and top and party that same night in a silvery wisp of a dress.

But just who exactly starts these fashion trends and why do people follow them? Musicians like rock stars, athletes, actors and actresses and even political figures have been credited to start fashion trends. When someone influential decides they want to tell the world that being Emo is cool, expect the rest of the world to embrace the Emo trend and to see the world from one eye. People follow fashion trends are what categorize us as individuals or groups, what makes us stand out or what defines us to the rest of society. Fashion trends are frippery that makes us look like the rest of the world.

Another reason why people follow fashion trends is because they want to participate in a never-ending popularity contest. Trends in high fashion or “haute couture” are always carefully scrutinized and if found wanting, you can be sure to see it everywhere you look – on the runways, on TV shows, in the movies and even on your next-door neighbor. The trends can have price tags that can feed an entire third-world country but people would still go ahead and get the look. It all boils down to the fact that we all want to be liked and loved and this is one surefire way to have just that.

Actress and Model Emma Watson Directs Change in Environmental Fashion

It seems like Models Direct’s favourite young role model, Emma Watson, can do no wrong! As well as the huge success of the Harry Potter films, the actress has gone on to model for Burberry, attend an Ivy-League university and now she has taken her first step into becoming a designer.

It was recently revealed that Emma spent her gap year designing for ethical clothing company People Tree and hopes to direct young people to more environmentally friendly and humanitarian fashion.

Ethical and environmentally friendly clothes are becoming more popular, as more people become aware of the state of the environment, the working conditions of people making clothes and the benefits of recycling. More and more designers are beginning to embrace fair trade, directing changes in the fashion industry, including in high fashion circles.

Emma’s fashion profile has soared after modeling for the latest Burberry campaign, and modelling and fashion are things she’s obviously passionate about. Add this to her interest in ethical issues and an ethical clothing line is created! She approached People Tree directly and of course they were happy to take her on for the five month design process.

At a time when cheap clothing is readily available, it’s great that Emma is trying to make more young people aware of the implications of the ‘disposable clothing’ attitude. “I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there,” enthuses Watson. “It has been the most incredible gap year project.”

Emma’s men and women’s clothing and accessory lines will be available from February 2010. The clothing will be made from organic and fair-trade certified cotton and the accessories will all be created from recycled products – there’s even a necklace made from sweet wrappers! The fresh designs will give young people a green alternative to the dubiously cheap options on the high street. Models Direct can’t wait to see what Emma Watson decides to do next!

About Models Direct

Models Direct is a talent and model agency for female models, male models, teen models, child models and baby models for advertising, fashion, film, TV, promotional and photographic modeling work. We are a Government-regulated Model Employment Agency… not an online showcase, we’re the real thing!